Tyler Olson, Digital Marketing
Innovative Strategies, Authentic Growth
Tyler Olson,
Digital Marketing.
Innovative Strategies, Authentic Growth
The Digital Age
In a world where consumers are bombarded with countless choices and digital interactions are fleeting, a strong brand stands as a beacon of distinction. Branding is no longer just about creating a memorable logo or a catchy tagline; it's about forging deep connections with your audience, delivering consistent value, and crafting an identity that resonates across every touchpoint.
The realm of digital marketing, branding plays a pivotal role in shaping how your business is perceived online. Your digital presence—from your website and social media profiles to your email campaigns and online ads—should consistently reflect your brand's voice, values, and visual identity. Effective branding enhances digital marketing efforts by creating a cohesive and compelling narrative that captures attention and builds trust.
Simon Sinek
"People don’t buy what you do; they buy why you do it."
Latest Projects
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NotLabeled
Led a strategic overhaul for NotLabeled, boosting brand identity and driving revenue from $0 to $40K/month within five months through targeted digital marketing campaigns.
Hamer Vodka
Leading the initial branding, website development, and marketing strategy, I ensured all efforts adhered to stringent regulatory standards and avoided intellectual property conflicts. My plan set the stage for a successful market entry and continued growth.
Mental Reminders
Mental Reminders is a groundbreaking commonplace book app that notifies users of significant quotes they input, based on their importance level. As my first mobile app project, I managed all operations and development, created the branding, and developed a comprehensive launch plan. This experience allowed me to tackle the unique challenges of mobile app marketing, ensuring the app is well-positioned for a successful launch later this year.
ScentSNAP
ScentSNAP was a rapidly developed product designed to enhance the mask-wearing experience during the COVID-19 pandemic. By targeting nurses, anxiety-prone individuals, and mask skeptics, I crafted a quick go-to-market strategy that balanced sensitivity and effectiveness. This approach led to rapid inventory sell-through and positive reception across diverse user groups.
